Latinos in the United States are approximately 19% of the total population and the fastest-growing voter bloc. According to the Pew Research Center, Latinos were 11% of voters during the last presidential election and have been increasing by 1.4 million a year since then. Their 36 million votes will be crucial in 2024, and they are not single-issue voters. Most candidates focus on immigration assuming it will attract the Latino vote. While immigration reform is of interest to families that have been directly impacted by an ineffective immigration system, Latino voters have broader priorities that impact them as citizens. Latinos have long given importance to the economy, and that worry is growing with inflation and the increased cost of living. Other major concerns that come before immigration are healthcare, education, and safety and criminal justice reform.

The Economy

Latino voters are young; over 30% are under 30 years-old, and only 13% are over 65. They’re beginning careers and starting families so it’s no wonder that 80% of Latino voters cite the economy as their number one consideration. Latinos face barriers to economic success, like discrimination in the workplace and limited access to leadership roles. Latino voters want policies that promote economic equity and provide opportunities to thrive financially. They’re working hard to build a better future for themselves and their children, so they value job creation, financial stability, and upward mobility.

Healthcare

Many Latino families have struggled to access affordable healthcare, which has resulted in serious consequences for their well-being and life expectancy. They’re looking for comprehensive healthcare reform that increases access to medical services, including mental health and Medicaid, and culturally competent care. They want policymakers who address disparities in their healthcare outcomes.

Education

Latino students often attend underfunded schools that lack resources and diminish their academic success. Latino voters favor politicians with solutions to these disparities, providing equal opportunities for all students, regardless of their location or background. Access to quality education, affordable college tuition, and educational programs that support English language learners are among their priorities. They want increased funding for public schools with a focus on closing the achievement gap and outcomes that enhance financial security as students grow into adults.

Safety & Criminal Justice Reform

Latinos regularly face higher rates of incarceration and harsher sentences. Latino voters want reforms that address this while advancing equity within the criminal justice system. This issue is closely tied with their desire to raise their families in safe neighborhoods where they can trust and rely on law enforcement as partners to reduce crime and control gun violence.

The Power of Bilingual Voiceovers

Bilingual voiceovers offer a unique opportunity to connect with Latino voters on a deeper level. Done correctly, it can counter feelings of marginalization some Latino voters experience during the political process, potentially increasing their civic engagement and voter turnout. Hispanic bilingual voiceover artists possess a keen understanding of Latino cultures, which can vary significantly depending on country of origin. Their duality helps these voice actors deliver messages with the appropriate cultural inflections and emotional tone. They use the correct nuances, idioms, and cultural references to create strong connections between candidates and voters so Latinos feel acknowledged and understood. Bilingual voiceover professionals tailor their English and Spanish accents, expressions, and references to resonate with specific Latino communities (Chicano, Mexican American, Cuban American, Puerto Rican, etc.) to be effective across media platforms like radio, television, online and social media videos, podcasts, and phone banking efforts. Bilingual voiceovers resonate with Latino voters and when you produce them effectively, you can make a significant impact on election outcomes. Partnering with the JessiCat Productions ensures consistent messaging that gives campaigns a competitive edge with Latino voters using neutral Spanish, Mexican Spanish, and Latin American Spanish (LATAM) to create relatable and understandable messages.