Why the Latino Vote is More Than Immigration
Why the Latino Vote is More Than Immigration: Reaching Latino Voters Using Bilingual Voiceovers About the Issues that Matter to Them Latinos in the United States are approximately 19% of the total population and the fastest-growing voter bloc. According to the Pew Research Center, Latinos were 11% of voters during the last presidential election and […]
The Power of Chicano
The Power of Chicano: Why Tailoring Your Campaign to Reach the Mexican American Community with Political Messages Using Mexican Spanish and Hispanic Accented English Voice-Overs Matters. Before we dive into this article, let’s establish the meaning of the word “Chicano.” The word “Chicano” means Mexican-American, in other words, someone born in the United States of […]